Product Categories are used in the Exhibitor Profile and available in the Exhibitor Search. Exhibitors choose which product category or categories fit their product or service, then Attendees use this information to narrow their search.
In Global Admin there are 2 reports that use the Product Category/Sub-Category; the Product Category Report, and the Exhibitor Guide Report.
Product Category Report let’s you pull a list of Product Category and Sub-Categories by Booth
Exhibitor Guide Report has a feature called Exhibitor List – Category where you can pull a Word document of all the Exhibitors by Product Category and Sub-Category.