Topic: Digital Marketing - Attendee Content Timeline (Part 2)
Date: Wed, Jan 24
Time: 2:00 PM - 3:00 PM EDT
Learn useful tips on how to build an effective digital content strategy, and turn your passive online audience into engaged and motivated attendees. See detailed description below.
Submit the form below to register for this online webinar. Please provide your official email address to help us contact you promptly.
This webinar is a continuation of the Content Management Timeline for Attendees webinar, where we focused on a 360-degree look at the attendee journey and content timeline. What we will be presenting in this webinar is an ‘ideal’ timeline that event organizers can use as a starting point and adapt for any event.
A content management timeline can become your guideline for essential attendee messaging at each key phase of your show cycle. We will go into detail about what types of information will need to be conveyed - from 6 months out to one month after your event. We will share message examples published on all types of communication channels.
Most attendees will be eager to get as much information about your event as possible, from which airport to fly into and hotels to stay at to who are your keynote speakers and how can they find their favorite exhibitors on the show floor. Developing your plan for how to deliver this information to them needs to be done early on and we’ll go over why this is important.
Something else to consider when putting a content management timeline together is to know how your attendees will prefer to receive information about your event. For instance, if you know your audience will be mostly young adults, find out what social media platforms they like to use so you can post information there. The last thing you want to do is to waste your time posting information where hardly anyone will see it. Doing a little research ahead of time will allow you to use your messaging time wisely. Our goal for this webinar is to bring ideas like these to mind so that you can equip your attendees with everything they need to know about your event at the right time, which in turn will give them a more fulfilling and richer event experience.
We hope you will be able to join us on January 24th at 2:00pm we can help you make your next event one that your attendees will never forget!
Got questions? Contact us for additional information.