StAR provides key insights into the current health and future growth opportunities for an event. This service includes an in-depth analysis of the exhibitor and attendee behavioral data along with a comprehensive review of the show's multi-year performance across a broad spectrum of parameters. Contact your A2Z Events Account Manager to learn more about StAR.
StAR is a visual, in-depth analyses of your event data spanning multiple years and dimensions that provides significant insights into the behavior of your attendees and exhibitors.
StAR makes it easier for show organizers to accurately assess how their shows are really doing and take appropriate corrective or enterprising action in a timely manner. It is a powerful solution for strategic planning that helps show executives and board members stay ahead of the curve.
StAR enables show management teams to bridge the gap between demand and supply by tapping faster into high-potential emerging buyer trends, while also addressing under-performing categories at their events.
Back your recommendations to key stakeholders with a solid analysis.
Make data-driven corrections and decisions regarding your event.
Saves hundreds of hours needed for pulling reports, analyzing data and preparing detailed strategic reports.
Identify Opportunities and Risks
Become more agile in adapting to the subtle, yet
precarious, changing conditions affecting your
Business and Market Expertise
Factors in strategically important trends spread over
multiple years and dimensions.
Compares geographical, financial and categorical exhibitor
data against attendee behavior trends.